Whatever you
are selling you need to put nearly all your energies into understanding who are
your customers? Where do they normally buy what you are selling? What sector of
the market you hope to sell to. And don’t forget to understand the demographics
of the market you propose to target. You will need to have either a well-thought-out marketing plan or a very real idea in your head to follow. Me, I
just use my head, because I haven’t got the time to write it down.
You can sell
anything if you have learned the rules and follow them to the letter. Otherwise,
you will have fewer sales over time. It's simple logic. With the right attitude, you will do more sales.
Besides, I
am lazy too sometimes. My education in marketing started at university where
as it happens, I did a module on marketing for engineers. But most of my knowledge
comes from the real deal. I started as a boy working weekends and after school
working on a street market stall for a busy electrical retailer. You name it he
had it on his stall. From batteries to screwdrivers, light bulbs, and every
other hardware item you could think you’ll need, well he had it. I don’t
profess to know all the answers or indeed the questions, my experience is from
the school of hard knocks, and I can tell you selling is like any other
business, it takes hard work, commitment, enthusiasm, and the knowledge and
skills of selling, and always with the right attitude.
Ask any
successful person, from rock stars to celebrity chefs, and they will all say the
same, it's been a long time coming, or should I pinch myself because maybe I am
dreaming. Being a realist, not every woman is going to find me attractive and I
will not find every woman attractive either, it’s just simple logic. Neither
would I like the life of King Solomon with around 700 wives and countless
others. How did he know, which one to choose, I have enough on my plate
pleasing one, let alone 700. I don’t know about you but I am quite easy to
please, three or four options would be enough for me, and I expect you also.
You see we think the same deep down. Well most of us. Not only would I be a
raving Looney, but an extremely horny one.
Besides, I’m
slowing down these days. I’m not a spring chicken anymore, more like an old
rooster.
There’s a
very good book where you learn a very important moral. The book is called “The
Alchemist” by Paulo Coelho. Sometimes the truth needs to be hidden for you to
really appreciate it and remember it. Because it’s surprising how often this
moral repeats itself in most of our lives. I will give you a clue, but I think
it’s up to you to find out and enjoy the experience. No fun otherwise. Believe
me, you will appreciate the lecture, and I don’t like to lecture I am more of a
comedian than a professor. I am the scientist, in “Back to the Future”
constantly experimenting and thinking about problems. Why do the mathematical
constants show an engineer at work, somewhere out there, possibly?
My
experience was gained over many years selling a whole range of products for
both national and local companies, as well as for myself as a business owner.
No person is
chained to one career or job. Life has a way of shutting one door but opening
up many more. It takes a different way of looking at things so that you don’t
miss these opportunities, because believe me. My grandfather would test me
after reading books to see what I had learned. Read the story of the richest man in
Babylon on my other blog. I wrote a book review here on my other
blog. Even if I told you the answers, it would still be easy to overlook the
important moral in this story. Unfortunate as it is, sometimes, it’s only our
mistakes that show us the way forward, but it’s still only you who can steer
your ship.
Whatever you
do always remember to do the right thing with the right attitude because if you
do that you will never fail.
I suffer
from Bipolar and the last thing I want sometimes is that feeling of rejection.
But, the more you ignore it and get used to it, the less it will affect you.
Well, that’s one of my strategies for dealing with Bipolar. My next book is
about my struggle with bipolar and what I did to cope. I have written it as a
mix of comedy and truth, hoping that the reader will see the funny side
sometimes. I show the reader how I learned to cope. It wasn’t easy. But, what
is, if you really think about it. I remember thinking right at the beginning of
my years at university; would I be able to cope? But, that’s our negative half
which some of us are more aware of. Sometimes you have to live
with what comes ashore. If you don’t, it will end up destroying you. We don’t
what that to happen. Oh, no, not on your Nelly. Hold on, I am rambling here.
See how easy it is to go off the beaten track.
This process
is the same if you are a lone salesperson or part of a larger organization.
Believe me in a previous life I have had some good and some bad induction sales
training regimes.
You can sell
anything if you have learned the rules and follow them to the letter. Otherwise, you will have fewer sales over time.
The right
attitude always guides our path; we just need action, because without that your
dreams are just those dreams. That’s where you have an advantage over me because at some point my black cloud will arrive again, and I will seek comfort myself and end up not doing anything for months. And I am not
joking about that. Someone asked a question the other day, on a Bipolar support
forum, which asked, if there was a pill available that you could take, that
would cure Bipolar in an instant would you take it? I just said, “Yes.” I would
be a fool not to. It’s simple logic.
When I was a boy I was always taking on challenges like taking engines out of cars and
fixing gearboxes, but then I had the time and patience to learn. If I couldn’t
find the information in a car manual then I would walk to the nearest garage,
and ask them what they thought.
In other
words, what works for you is good. But if nothing appears to be working, then
you need to sit back and spend some time, and I mean hours, and analyze your
performance. And always try to look forward and not inward.
Are you listening, what are you dreaming?
In my book “It’s Never Too Late” read how dreams do come true, but be careful what you wish for. Understand the secret of greed and you will attain one of the secrets of prosperity. The book will also take you on a journey and explores love, money, luck, and much more.
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Hey, Chuck. Did you bring any spending money? Viva la vida loca.
Conducting a Survey into Precognitive Choices
Which would you prefer half-price digital or paperback?
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