The Seventh
Rule of Selling
Learn
It sounds so simple, doesn’t it? If you learn
the rules then how can you fail? Yes, but remember, just because you now know
the rules, doesn't mean you are a master caster. If you forget any one of these
rules when you try to sell something you will then decrease the chances of you
having a sale.
Most people think they understand, so here goes.
There’s an
old saying, which programmers like me, like to say about cryptography, you
can crack the code, but, can you understand the message? You may think you do, but that’s almost guaranteed. The question is, are you certain?
Which is it?
Come on, come on.
Can you feel the beat? Come on, come on.
The truth is, nobody
knows anything that makes sense Equal Logic.
You can’t
open a door, if you don’t turn the key to unlock it. It’s simple logic.
Here’s the
test. Now don't cheat. You're only cheating yourself.
I remember one of my friends was a Greek girl called Kiki
who was studying for an MBA. One day while on the bus to the university, I got
talking to her about her course, and she explained how it was going. I asked her to
tell me in a word or sentence what was the most important aspect of the business?
She thought for a moment, and then went on to rattle off several sentences
about this and that. It wasn't meant to be a trick question.
I just
wanted to see what
Kiki would say. To be fair, I don't think she thought about it for long enough but don't forget that I'd spent more time thinking about the question than she
did. Besides, my question asked for one word or sentence, not a series of
sentences.
We can all fall into the trap of not listening and not
thinking about what exactly the question asked.
I told her the most important aspect of business, in my
opinion, is people; because it doesn't matter how good the product or service you are selling is, it’s the people that make the difference. If you have people that are unhappy and can't communicate, well, then your business is ultimately doomed.
Now, how did
you score? Be honest.
It’s not a
difficult question to
answer, but one where you need to understand fully what the question asked.
Well done, I know you
deserve it. Success is a characteristic of effort.
It’s easy to answer a question, but it doesn't mean you know
the answer. The whole essence of critical thinking is to come to a decision without the influence of bias and bigotry.
Tomorrow, I will
tell you how to put those selling skills into action. Because without action,
tomorrow never comes.
There’s an
old saying, “Don't put
off what needs doing now, because tomorrow may be too "phucking"
late.”
Anyhow, it’s just
an experiment.
Tomorrow, I will
give you the answer. It’s a mystery thriller.
Are you listening, what are you dreaming?
In my book “It’s Never Too Late” read how dreams do come true, but be careful what you wish for. Understand the secret of greed and you will attain one of the secrets of prosperity. The book will also take you on a journey and explores love, money, luck, and much more.
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Hey, Chuck. Did you bring any spending money? Viva la vida loca.
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